Seattle, Wash. (August 9, 2012) – Zoomingo, the shopping discovery app that helps consumers find the best deals in their local stores and online, is making school shopping easier this year with the launch of a new “back to school” section that lets parents and young adults find the best deals for their back to school essentials, whether they are on the go from their smartphone or from the convenience of their home computer. Zoomingo’s analysis of typical back to school shopping lists shows that an average shopper will save at least $75 at the leading office supply chains by using the Zoomingo shopping app. The new back to school section is available both in English as well as in Spanish through a newly released Spanish language version of Zoomingo’s Android application.
Designed to find the best sales both in local stores as well as online, the new feature covers everything from clothing to school supplies and dorm room needs, making it the only app to track sales for all the essential categories for back to school shopping. With Zoomingo’s new school shopping feature, shoppers can easily discover the best sales in both back to school and back to college categories. In addition, sales are organized by store which include top department stores such as Macy’s, Target, Walmart and Kohl’s as well as school and office supply chains such as Staples, OfficeMax and Office Depot.
“According to a recent Deloitte survey, over 50% of shoppers are planning on spending $250 or more for back to school items and 66% indicated that they would purchase more items on sale making Zoomingo an essential tool for any parent or student,” said Shirish Nadkarni, CEO and co-founder of Zoomingo. “With this new release, we are also expanding our market reach to include Spanish-speaking shoppers who various studies show are adopting mobile shopping tools at a faster rate than the average US consumer.”
A top ten app in its category in the Apple App Store, Zoomingo–a take on “Zoom in and go” – tracks sales at more than 70,000 local retail outlets across the nation as well as the most popular online items from the top 100 retailers on Pinterest. The Zoomingo community actively curates the best local and online deals enabling Zoomingo to personalize the best deals to the consumer’s shopping preferences. With Zoomingo’s “Watch it” feature, shoppers can also get sale alerts for any online item including items that they have pinned on Pinterest.
Zoomingo is available for download free of charge in both the Apple AppStore and Google Play. For more information on Zoomingo, please visit us at www.Zoomingo.com, on Facebook at www.facebook.com/Zoomingo, and on Twitter via @Zoomingo.
Zoomingo was co-founded by Krishnan Seshadrinathan and Shirish Nadkarni, who also co-founded Livemocha, the world’s largest language learning website with more than 12 million users. Nadkarni also founded mobile email pioneer TeamOn, which was acquired by RIM in 2002. Nadkarni left Livemocha in 2011 and had the opportunity to spend a lot of time with his wife – an avid shopper. The experience of going from one store to another in the mall to find interesting things on sale quickly became tedious. Often, his wife might find an item, but not buy it because she wasn’t sure if there was something similar that was cheaper in another store. As a self-described “typical male shopper,” Nadkarni found the process time-consuming and frustrating, and searched for an app to help. Price comparison apps weren’t always reliable, and retailer mobile apps were geared to making online purchases. Nadkarni knew there had to be a better way – and the idea of Zoomingo was born.
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